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How Does Affirmations Work?

Put simply, positive affirmations are positive phrases or statements used to challenge negative or unhelpful thoughts. They are a common tool in CBT psychology and life coaching, and proven to have a positive effect on our minds and personal development. By making a habit of listening to, reading, and recording, a series of positive affirmations, we are able to improve common daily struggles such as stress, low self esteem, and motivation.

Positive Affirmations are powerful statements that are used to build a positive internal dialog and by consistently repeating these positive statements or declarations to yourself, you create positive unconscious thoughts. These new, positive, productive thoughts will then replay automatically throughout your life and each time they replay, they'll reinforce the new positive inner-image you have of yourself and your life in general. By replacing old, negative thinking with new, positive unconscious thoughts you'll be able to retrain your brain into a more positive mindset.


Carefully constructed positive affirmations can “rewire” our brains to break negative thought patterns. Most of us don’t realise, but research shows that nearly 80% of our thoughts are negative self-talk, which is affecting our outlook negatively.

Similar to exercise, positive affirmations can actually increase the amount of feel-good hormones in our brains. The idea is that your subconscious can absorb positive affirmations played as background noise, and this way, train your brain toward a more positive mindset.

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